For many investors, price per square foot has long been the go-to measure for assessing property value. It’s simple, quantifiable, and allows quick comparison across projects. Yet, in a maturing market like India’s, where returns are influenced by far more than surface pricing, this metric tells only part of the story.
Recent data reinforces this shift. According to the National Housing Bank, 45 out of 50 Indian cities recorded an annual increase in property prices in Q1 FY2025-26. Bengaluru saw a rise of 9.1%, followed by Chennai at 7%, Ahmedabad at 6.8%, and Pune at 6%. Such consistent appreciation highlights how investors are now evaluating properties through a broader lens, considering stability, growth, and long-term performance beyond just the price tag. (
The Economic Times)
The Boundaries of Price-Based Valuation
Price per square foot remains a useful starting point. It helps assess affordability and benchmark projects within the same micro-market. But it does not account for the nuances that define true investment value, such as the location’s growth potential, build quality, developer reputation, or rental yield.
Two assets priced similarly can perform very differently over time. To invest intelligently, investors and buyers must look past cost comparisons and focus on long-term fundamentals that drive performance and liquidity.
Beyond the Numbers: How to Truly Assess a Real Estate Investment
Smart real estate decisions are rooted in more than numbers. They rely on understanding the balance between asset quality, market resilience, and financial performance.
1.Location and Infrastructure Strength
Location continues to be the strongest value driver in Indian real estate. Properties close to metro lines, business districts, or upcoming infrastructure corridors tend to enjoy higher occupancy, appreciation, and resale demand. Pune’s example stands out, its office sector recorded 6.8 million sq. ft. of gross leasing in H1 2025 and is expected to surpass the 10 million sq. ft. mark this year
(
APN News). Such growth signals sustained corporate confidence and deep investment potential.
2.Developer Reputation and Build Quality
A project backed by a credible developer offers far more than just assurance of delivery. Strong design standards, timely execution, and efficient property management translate directly into tenant retention and long-term capital value. For investors, this often means better rental continuity and easier exits.
3.Design Efficiency And Sustainability Factors
Efficient layouts, ample natural light, and flexible floor designs enhance usability and tenant appeal. Green-certified buildings with energy-efficient systems and water conservation features reduce costs and increase asset longevity. As ESG priorities rise, such properties command stronger valuations and align better with institutional and HNI investment goals.
4.Rental Yield and Cash Flow Stability
Rental income plays a defining role in real estate performance. Residential properties typically generate yields of around 3.5-4%, offering steady but moderate cash flow. Commercial assets, on the other hand, can deliver 8-11%, depending on tenant quality and location (
Asset Monk). In a lending environment where home loan rates range from 8.35% to 14.50% (
Forbes India), such income-generating assets help investors maintain positive cash flow while naturally hedging against inflation.
5.Market Liquidity and Exit Visibility
Liquidity determines how easily an investor can monetise gains. Mature markets such as Bengaluru, Pune, and Hyderabad see steady leasing activity and robust institutional participation, offering smoother resale opportunities. Pune alone recorded 3.3 million sq. ft. of gross leasing in Q2 2025, marking a 13% year-on-year growth (
Cushman & Wakefield). This depth ensures not only stable returns but also timely exit options when required.
6.Tax Treatment and Regulatory Compliance
Taxation and compliance have a direct impact on overall investment returns. Efficient tax planning through eligible deductions can improve post-tax yield, while understanding capital gains treatment helps optimise long-term outcomes. Clear property titles, RERA registration, and valid occupancy certificates ensure legal security and enhance the asset’s resale potential.
7.Economic and Financing Context
Broader economic factors shape real estate performance just as much as asset-level metrics. The Reserve Bank of India has maintained the repo rate at 6.5% for ten consecutive months, ensuring monetary stability. Retail inflation, however, rose to 5.49% in September 2024, highlighting the advantage of owning inflation-hedged, income-producing properties that preserve purchasing power over time. (
Forbes India)
The Smarter Lens: Evaluating Value Over Cost
Price per square foot might define the entry cost, but it doesn’t determine investment success. The true measure of a property lies in its yield potential, liquidity, and alignment with long-term market trends. By analysing these dimensions together, investors can identify assets that deliver stability and sustained capital growth.
At
SQUAREA, we help investors move beyond surface pricing and focus on what truly defines performance. Our curated portfolio of premium properties is evaluated across key metrics: yield, liquidity, appreciation, and alignment with market growth, ensuring every acquisition fits seamlessly into your wealth strategy. For tailored investment guidance, reach out at
hello@squarea.io or call
+91 90 9641 9641.