Branded Residences in Emerging Markets: Is India Ready for a Luxury Real Estate Boom?

India’s Accelerating Luxury Real Estate Market

To understand the rise of branded residences, we must first look at the overall trajectory of the luxury real estate market. According to Mordor Intelligence, India’s luxury residential real estate market is expected to grow from USD 44.11 billion in 2025 to USD 118.30 billion by 2030, at a CAGR of 21.81% during this period.

This growth isn’t just about market size—it reflects a steady shift in buyer confidence. India’s expanding economy, rising incomes, and greater financial awareness are contributing to stronger demand in the premium housing segment.

Luxury today is no longer limited to inherited wealth. Luxury buyers include first-generation entrepreneurs, professionals, and investors who are more attuned to global design, service, and lifestyle benchmarks. As this base grows, so does interest in luxury real estate in India—and particularly in branded residences.

Luxury Home Sales and the Shift Towards Branded Living

The appetite for homeownership, particularly in the upper-mid and luxury categories, has seen a remarkable shift. In 2024, India witnessed record-high residential sales of 302,867 units—an 11% year-on-year increase. Average annual sales during 2022–2024 surpassed pre-pandemic (2010–2019) averages by 63%, underscoring a permanent behavioural change in the housing market (JLL).

Bengaluru, Mumbai, and Pune led the market, accounting for 62% of annual sales across the top seven cities. This performance highlights not just volume but rising confidence in premium segments, even amid sustained price appreciation.

As more buyers prioritise design, privacy and service-backed living, the jump to branded residences in India becomes a natural progression. The growing comfort with premium pricing is further opening the door for branded homes in Pune and beyond.

Branded Living: Why It’s More Than Just a Name

This surge in luxury demand isn’t just about size or square footage. Today’s affluent homebuyer seeks experiences that blend design, service, and investment value. Branded residences deliver on all three fronts, offering globally curated aesthetics, hospitality-grade amenities and the trust that comes with established names.

For developers, these partnerships elevate brand equity and differentiation. For buyers, they provide:

Assurance of quality and service
Global design and lifestyle sensibilities
Limited inventory and curated communities
Stronger resale value and long-term asset credibility

As demand shifts toward long-term liveability and legacy asset creation, branded residences in India are emerging as a new language of premium real estate. This shift is being strongly reinforced by one of the most significant drivers of change in Indian real estate—the expansion of individual wealth.

India’s Growing Wealth Base and the Future of Branded Real Estate

The demand for branded residences is closely tied to the rise of India’s affluent population. According to the Knight Frank Wealth Report 2024, the number of ultra-high-net-worth individuals (UHNIs)—those with a net worth of USD 30 million or more—is projected to grow by 50%, reaching nearly 20,000 individuals by 2028.

Trust in global names
A consistent experience standard
Future asset appreciation

This shift is further reinforced by projections from NAREDCO and Housing.com, which estimate that India’s branded residences segment will touch USD 5 billion by 2025. The segment’s expansion has been driven not just by rising disposable incomes but by the growing aspirational appeal of globally branded homes—offering a combination of design, trust, and legacy that traditional luxury formats often lack. Notably, this demand is no longer limited to metro cities alone, with emerging real estate markets in India steadily becoming hotspots for brand-aligned living.

Why Emerging Markets Are Now in Focus

While Mumbai and Delhi continue to dominate luxury real estate headlines, it is India’s emerging markets that are fuelling the next wave of growth. Cities like Pune, Hyderabad, and Ahmedabad are now delivering luxury at global standards, with the infrastructure, talent density, and buyer profiles to support it.

Pune, in particular, has become a hub for branded homes. Projects such as Trump Towers Pune, YOO Pune, YOO Villas, and FashionTV-branded residences have already proven the city’s readiness for design-led global partnerships.

With improved connectivity, rising launch volumes, and a more discerning luxury buyer base, cities like Pune are offering the perfect intersection of aspiration and affordability.

India’s Luxury Real Estate Story Is Entering a New Chapter

India’s luxury real estate market is entering a new phase—defined by maturity, investor confidence, and global alignment. And as India continues to grow in affluence and urban sophistication, branded residences in India are set to become a defining feature of the next wave of luxury living.

At SQUAREA, we specialise in helping investors and end-users access India’s most iconic branded residences. Whether you’re seeking a globally designed home, a strategic long-term asset, or a lifestyle that reflects your achievements, our team is here to guide you with detailed market insights.

Connect with us at hello@squarea.io or call +91 90 9641 9641 to explore exclusive opportunities in India’s evolving luxury real estate landscape.

How Dubai’s Real Estate Model Offers Insights for India’s Next Growth Phase

Dubai’s transformation into a global real estate powerhouse provides valuable insights for rapidly evolving markets, such as India. In just two decades, Dubai has built a property ecosystem grounded in transparency, accessibility, and investor trust, attributes that have turned it into a magnet for global capital. India’s property sector is now entering a similar phase of structural maturity, driven by regulatory reforms, expanding institutional participation, and rapid urbanisation. The conversation, therefore, is not about comparison but perspective – identifying elements of Dubai’s success that can complement India’s growth and strengthen its path towards global competitiveness.

Insights from Dubai: Strengthening India’s Real Estate Future

Several pillars define Dubai’s success, right from investor accessibility and transparency to yield efficiency and urban planning, each offering lessons that can inform India’s next phase of real estate growth.

Accessibility and Investor Confidence

Dubai’s property market is built on openness. Foreign nationals can own property outright in designated freehold zones, enjoying full rights of sale, lease, and transfer without requiring residency or citizenship. This inclusivity unlocked global participation and set a precedent for investor-friendly policy (Sobha Realty). India has made significant progress through FDI liberalisation and the implementation of RERA, which has strengthened buyer protection and market discipline. The next step lies in simplifying ownership structures and approval processes to further attract cross-border and NRI capital. Accessibility initiates investor participation, and trust in governance sustains it. Once ownership structures encourage participation, the next step is ensuring transparency that underpins long-term confidence.

Transparency as a Growth Pillar

Dubai ranks third globally in JLL’s 2024 Global Real Estate Transparency Index, reflecting a decade of reform in land registration, digitalisation, and data accessibility. This consistency of governance allows investors to evaluate risk and reward with clarity, a cornerstone of long-term participation (JLL). India has made meaningful strides through RERA and the ongoing digitisation of land and property records. The next phase lies in creating a more unified national framework that ensures these standards are consistently applied across states. As Dubai’s model shows, transparency is not just about access to information; it is about predictability and confidence that attract long-term capital. Transparency sets the stage for performance, and that’s where yield efficiency becomes the next critical differentiator.

Yield Performance and Market Efficiency

Dubai’s rental yields, averaging between 7% and 11%, are among the world’s highest. Indian metros such as Mumbai and Bengaluru, by contrast, average 2% to 4%. With property prices often comparable, a 2,500 sq. ft. apartment in Dubai may cost AED 1.5-3.5 million, similar to Mumbai or Gurugram’s prime districts. Dubai’s advantage lies in process efficiency, consistent occupancy, and investor-centric regulations. (Financial Express) For India, the opportunity lies in strengthening the rental housing ecosystem and scaling institutional platforms that make income-generating real estate more accessible. A stable rental framework not only enhances yield potential but also attracts long-term domestic and international capital. Financial clarity is essential, but so is policy simplicity, a domain where Dubai’s fiscal structure offers useful direction.

Simplified Taxation and Policy Clarity

Fiscal simplicity remains one of Dubai’s strongest differentiators. There is no tax on rental income or capital gains, and only a 4% transfer fee applies (Shuraa Tax). This transparency allows investors to plan and price with confidence, encouraging long-term participation. India’s tax environment, though improving, remains complex. Streamlining capital gains treatment, aligning stamp duties, and ensuring consistency across states could help build similar confidence. Predictability in taxation not only protects returns but also signals maturity in governance, a crucial element for global investors. As regulation and taxation evolve, the next frontier lies in city planning, where infrastructure and design turn policy into value.

Integrated Urban Planning and Long-Term Value

Dubai’s urban growth is guided by a unified master vision. Developments such as Business Bay, Downtown Dubai, and Dubai Marina integrate residential, commercial, and leisure spaces supported by transport and infrastructure. The result is a city designed for both liveability and investment continuity. India is already moving towards this model through integrated township policies, metro corridor development, and the Smart Cities Mission. Scaling such initiatives with consistent execution can drive both capital appreciation and social value. Infrastructure, as Dubai proves, is not a secondary input, it is the foundation on which long-term real estate value is built.

A Shared Vision For Real Estate Excellence

Dubai’s experience demonstrates how disciplined governance and investor-first policies can transform an entire market. India’s story, meanwhile, is one of scale, innovation, and demographic strength. For India, the opportunity lies in adaptation, not imitation - refining its frameworks while embracing global best practices in transparency, planning, and fiscal clarity. At SQUAREA, our curated portfolio spans high-value properties across India and Dubai, from premium developments in India’s leading cities to landmark projects in Dubai’s most sought-after districts. Each asset is evaluated for transparency, yield potential, and long-term appreciation, enabling you to build a portfolio that strikes a balance between stability and opportunity. To explore exclusive investment options tailored to your goals, reach us at hello@squarea.io or call +91 90 9641 9641.

11 November 2025

The Role of Due Diligence in High-Value Real Estate Transactions

In India’s high-value real estate segment, where transactions often run into tens or hundreds of crores, a property purchase goes far beyond ownership transfer; it is a statement of legacy and trust. Yet, the larger the investment, the higher the stakes. Even one missed verification or unclear approval can turn a lucrative deal into a long-term liability. For discerning investors, due diligence has become the cornerstone of informed decision-making. It is not a formality. It is a strategic process that ensures the asset being acquired is legally sound, structurally compliant, and financially transparent.

Understanding Due Diligence In Real Estate

Due diligence in real estate is the foundation of an informed investment. It ensures that every property stands on legal, financial, and structural integrity before capital is deployed. The process involves verifying ownership history, regulatory approvals, financial obligations, and physical conditions, providing complete clarity on what is being acquired and under what risks or commitments. In high-value transactions, this process extends beyond documentation. It enables investors to identify potential risks early, gauge the asset’s true readiness, and ensure that it aligns with their long-term investment strategy. As transactions grow in scale and complexity, due diligence must evolve across multiple dimensions: legal, regulatory, financial, and technical. This confirms that each acquisition is both compliant and future-ready.

Key Dimensions Of Real Estate Due Diligence

Due diligence is multi-faceted, covering legal, regulatory, financial, and technical layers. Each protects the investor differently.

Legal and Title Verification

This involves tracing ownership history through title deeds and encumbrance certificates while checking for disputes or claims. Establishing an unbroken ownership chain and marketable title ensures clear rights of transfer and financing flexibility.

Regulatory Compliance

Every luxury or commercial property must meet statutory benchmarks, from RERA registration and sanctioned plans to environmental and fire safety clearances. Compliance with municipal laws and building norms prevents costly penalties or restrictions on occupation.

Land Use and Zoning Compliance

Understanding land-use permissions is critical, especially for large parcels. Verifying zoning certificates, conversion from agricultural to non-agricultural use, and Development Control Regulations (DCR) compliance ensure the property aligns with approved usage and future development potential.

Financial and Tax Review

A financial audit identifies pending property taxes, loans, or encumbrances that could transfer liabilities to the buyer. It also helps investors evaluate capital gains implications and maintain efficiency in post-acquisition cash flows.

Technical and Environmental Checks

A technical review examines construction quality, structural integrity, and maintenance practices. Simultaneously, environmental due diligence ensures that the project complies with water, waste, and emission standards, which are increasingly vital as ESG benchmarks influence the desirability of assets. Together, these assessments provide a complete picture of the asset’s authenticity and performance, forming the basis for the document verification that follows.

Documents Typically Reviewed During Due Diligence

· Title deeds, sale agreements, and ownership records · Encumbrance Certificates and previous loan clearances · RERA registration and approved building plans · Environmental, fire, and occupancy certificates from local authorities · Tax receipts and payment records for property dues These documents collectively confirm the legal, structural, and fiscal soundness of a property, ensuring that every acquisition stands on solid ground. Laying the groundwork for identifying and mitigating key investment risks.

Risks Mitigated Through Diligence

Comprehensive due diligence safeguards investors from avoidable losses and reputational risk. It helps prevent: · Title disputes or overlapping ownerships can halt possession · Unapproved construction or missing permissions leading to fines or demolition orders · Undisclosed encumbrances or unpaid dues that transfer liabilities to the buyer · Regulatory or environmental non-compliance that jeopardises occupancy and resale Identifying such gaps early allows investors to renegotiate terms, safeguard capital, and make informed, risk-adjusted decisions. As family offices and institutional funds expand their presence in Indian real estate, due diligence has evolved from a legal step into a strategic standard. It converts uncertainty into confidence and transforms a purchase into a secure, strategic investment. At SQUAREA, every transaction is guided by rigorous due diligence across legal, regulatory, and technical layers. Our curated assets undergo comprehensive verification to ensure that each investment aligns with your portfolio’s goals and long-term vision. For bespoke, verified opportunities across India’s finest developments, reach us at hello@squarea.io or call +91 90 9641 9641.

8 November 2025

Beyond Price Per Sq. Ft:The Key Metrics Every Real Estate Investor Should Know

For many investors, price per square foot has long been the go-to measure for assessing property value. It’s simple, quantifiable, and allows quick comparison across projects. Yet, in a maturing market like India’s, where returns are influenced by far more than surface pricing, this metric tells only part of the story. Recent data reinforces this shift. According to the National Housing Bank, 45 out of 50 Indian cities recorded an annual increase in property prices in Q1 FY2025-26. Bengaluru saw a rise of 9.1%, followed by Chennai at 7%, Ahmedabad at 6.8%, and Pune at 6%. Such consistent appreciation highlights how investors are now evaluating properties through a broader lens, considering stability, growth, and long-term performance beyond just the price tag. (The Economic Times)

The Boundaries of Price-Based Valuation

Price per square foot remains a useful starting point. It helps assess affordability and benchmark projects within the same micro-market. But it does not account for the nuances that define true investment value, such as the location’s growth potential, build quality, developer reputation, or rental yield. Two assets priced similarly can perform very differently over time. To invest intelligently, investors and buyers must look past cost comparisons and focus on long-term fundamentals that drive performance and liquidity.

Beyond the Numbers: How to Truly Assess a Real Estate Investment

Smart real estate decisions are rooted in more than numbers. They rely on understanding the balance between asset quality, market resilience, and financial performance. 1.Location and Infrastructure Strength Location continues to be the strongest value driver in Indian real estate. Properties close to metro lines, business districts, or upcoming infrastructure corridors tend to enjoy higher occupancy, appreciation, and resale demand. Pune’s example stands out, its office sector recorded 6.8 million sq. ft. of gross leasing in H1 2025 and is expected to surpass the 10 million sq. ft. mark this year (APN News). Such growth signals sustained corporate confidence and deep investment potential. 2.Developer Reputation and Build Quality A project backed by a credible developer offers far more than just assurance of delivery. Strong design standards, timely execution, and efficient property management translate directly into tenant retention and long-term capital value. For investors, this often means better rental continuity and easier exits. 3.Design Efficiency And Sustainability Factors Efficient layouts, ample natural light, and flexible floor designs enhance usability and tenant appeal. Green-certified buildings with energy-efficient systems and water conservation features reduce costs and increase asset longevity. As ESG priorities rise, such properties command stronger valuations and align better with institutional and HNI investment goals. 4.Rental Yield and Cash Flow Stability Rental income plays a defining role in real estate performance. Residential properties typically generate yields of around 3.5-4%, offering steady but moderate cash flow. Commercial assets, on the other hand, can deliver 8-11%, depending on tenant quality and location (Asset Monk). In a lending environment where home loan rates range from 8.35% to 14.50% (Forbes India), such income-generating assets help investors maintain positive cash flow while naturally hedging against inflation. 5.Market Liquidity and Exit Visibility Liquidity determines how easily an investor can monetise gains. Mature markets such as Bengaluru, Pune, and Hyderabad see steady leasing activity and robust institutional participation, offering smoother resale opportunities. Pune alone recorded 3.3 million sq. ft. of gross leasing in Q2 2025, marking a 13% year-on-year growth (Cushman & Wakefield). This depth ensures not only stable returns but also timely exit options when required. 6.Tax Treatment and Regulatory Compliance Taxation and compliance have a direct impact on overall investment returns. Efficient tax planning through eligible deductions can improve post-tax yield, while understanding capital gains treatment helps optimise long-term outcomes. Clear property titles, RERA registration, and valid occupancy certificates ensure legal security and enhance the asset’s resale potential. 7.Economic and Financing Context Broader economic factors shape real estate performance just as much as asset-level metrics. The Reserve Bank of India has maintained the repo rate at 6.5% for ten consecutive months, ensuring monetary stability. Retail inflation, however, rose to 5.49% in September 2024, highlighting the advantage of owning inflation-hedged, income-producing properties that preserve purchasing power over time. (Forbes India)

The Smarter Lens: Evaluating Value Over Cost

Price per square foot might define the entry cost, but it doesn’t determine investment success. The true measure of a property lies in its yield potential, liquidity, and alignment with long-term market trends. By analysing these dimensions together, investors can identify assets that deliver stability and sustained capital growth. At SQUAREA, we help investors move beyond surface pricing and focus on what truly defines performance. Our curated portfolio of premium properties is evaluated across key metrics: yield, liquidity, appreciation, and alignment with market growth, ensuring every acquisition fits seamlessly into your wealth strategy. For tailored investment guidance, reach out at hello@squarea.io or call +91 90 9641 9641.