
The luxury real estate market is evolving, and at its forefront is the rise of branded residences. These sought-after properties are developed in collaboration with global names in hospitality, fashion, and design. Making these homes go beyond architecture and amenities, they offer a lifestyle, a legacy, and a distinct identity.
Initially a niche concept, branded residences have now moved into the mainstream. According to Savills, the number of such developments has increased by over 150%, with approximately 700 completed projects worldwide and an additional 600 in the pipeline expected by 2030.
This momentum isn’t limited to traditional luxury markets. Buyers in emerging economies are also drawn to the assurance of quality and global recognition. And with Knight Frank forecasting 12% annual growth through 2026, it’s clear that branded residences are gaining lasting traction. As the category matures, it’s important to understand what truly sets branded residences apart from conventional luxury homes.
While the brand name lends immediate appeal, what truly justifies the premium that investors pay for these residences is the end-to-end value delivered throughout the ownership lifecycle. Differentiating factors like these add to the long-term value of branded residences:
These elements collectively contribute to the allure of branded residences, making them a preferred choice for discerning end-use buyers and investors.
From an investment lens, branded residences consistently outperform their non-branded counterparts. On average, they command a 30% premium over similar non-branded properties (Savills). In some emerging markets, this premium has reached up to 54%, reflecting both brand appeal and built-in service advantages.
Key investment benefits include:
For investors seeking capital appreciation and recurring income, branded residences offer one of the strongest returns in luxury home investment.
India’s growing population of HNWIs, increasing disposable income, and a globally aware younger generation are fuelling demand for branded homes. This new-age buyer values not just exclusivity, but also branded real estate benefits like trust, design precision, and legacy assurance.
Cities such as Mumbai, Delhi NCR, Bengaluru, and Pune are now key hubs for high-end residential investment. Among them, Pune stands out for its sustained rise in branded real estate.
If you’re looking to buy Pune branded residences, there are already multiple world-class examples:
These projects have redefined the city’s luxury offering with a blend of opulence, privacy, and international standard design. Backed by trusted developers and design houses, they represent the gold standard in designer homes with good ROI.
At their core, branded residences offer something rare—a confluence of luxury living, trusted service, and wealth preservation. They are not just impressive addresses but long-term strategic assets.
At SQUAREA, we believe investing in a branded residence is not just about prestige—it’s about securing an asset that appreciates in both emotional and financial terms. Whether you’re planning to buy Pune branded residences, diversify your portfolio, or elevate your lifestyle, we offer expert access to the country’s most iconic branded homes
Connect with us at hello@squarea.io or call +91 90 9641 9641 to explore India’s finest designer homes with good ROI, curated just for you.