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      Pune’s Steady Rise Among India’s Luxury Market Leaders

      By SQUAREA Knowledge Hub

      Published: April 25, 2025

      Pune is no longer an emerging luxury location, it is actively setting benchmarks for space, scale, and sophistication. In 2024 alone, the city saw 4,628 luxury units launched, a 17% increase over 2023 and a remarkable 12x jump compared to pre-COVID 2019 levels. At the same time, high-end residential launches accounted for 2,650 units in Q4 2024, forming 26% of all new launches in the city, further cementing Pune’s growing dominance in this space (Cushman & Wakefield).

      These impressive launches are being swiftly absorbed, particularly in well-established micro-markets and gated communities. Behind this absorption lies a clear shift in buyer priorities towards larger, more adaptable homes that align with evolving lifestyle needs.

      Bigger Homes, Higher Aspirations

      One of the most compelling shifts in Pune’s luxury market is the growing preference for larger living spaces. The buyer today isn’t just looking for status, they’re looking for functionality, privacy, and the flexibility to accommodate work, wellness, and entertainment under one roof.

      According to The Financial Express, the average size of luxury apartments has grown from 2,500 sq. ft. in 2023 to 3,200 sq. ft. in 2024. That’s a significant leap in just a year, an indicator of changing lifestyle priorities and rising aspirations. Moreover, even the demand for 4BHKs and above has risen by 40% year-on-year. This paradigm shift underscores that today’s luxury buyer wants more than just a home, they want an ecosystem of comfort and adaptability. This trend is shaping the blueprint of new launches across Pune’s top neighbourhoods, where expansive layouts and multifunctional spaces are now the norm.

      The Top Luxury Micro-Markets in Pune

      What makes Pune unique is the depth and diversity of its luxury neighbourhoods. Each zone has its own story, but all of them meet the same core criteria: connectivity, lifestyle, exclusivity, and appreciation potential. Here are the best localities for luxury homes in Pune:

      • Koregaon Park-Boat Club Road: Long considered Pune’s most iconic posh areas, they combine verdant green landscapes with global fine dining, boutique stores, and excellent architecture. Properties here are limited and fiercely sought after, keeping capital values consistently strong.
      • Kalyani Nagar:With its proximity to the airport, business hubs, and top-tier schools, Kalyani Nagar has evolved into one of the most liveable premium zones in Pune. It’s ideal for buyers who want to buy a house in a location that offers both lifestyle and logistical convenience.
      • Kharadi:Emerging as a prominent luxury market, Kharadi is known for its upscale residences and proximity to major IT hubs. Developments like Panchshil Towers and YOO Villas offer premium residences with modern amenities, catering to buyers seeking exclusivity and convenience.
      • Prabhat Road and Bhandarkar Road: Adjacent to the esteemed Deccan Gymkhana and the PYC Hindu Gymkhana, these roads are renowned for their serene environment and proximity to nationally recognised educational institutions. The blend of historic charm and modern amenities makes them highly desirable for luxury living.
      • Aundh, Baner and Balewadi:This western corridor has witnessed a stunning transformation over the past five years. Once considered peripheral, it’s now the city’s fastest-growing luxury belt. With new-age high-rises, world-class infrastructure, and elite social amenities, this area is attracting both end-users and investors.

      Each of these neighbourhoods offers a distinct blend of luxury, comfort, and investment potential, making Pune a compelling destination for high-end real estate investments. As per industry forecasts, property prices in these areas are projected to touch ₹15,000 per sq. ft. by 2025, with ultra-luxury residences commanding ₹25,000 per sq. ft. For investors, that signals both price growth and strong rental yield

      Pune’s Position as a Leading Luxury Real Estate Market in India

      The future of luxury housing in India is being shaped by cities that blend opportunity with a high liveability quotient, and Pune is among the frontrunners of this transformation. Pune has consistently ranked among India’s most liveable cities, underpinned by its balance of urban development, infrastructure, and lifestyle. According to the Ease of Living Index 2024, the city secured the second position nationwide with a score of 66.27, evaluated across parameters such as quality of life, economic ability, and environmental sustainability. The city offers a rare blend of connectivity, urban greenery, and long-term value, making it not just a smart investment but a meaningful lifestyle upgrade.

      At SQUAREA, we curate the most exceptional luxury properties in Pune across Kharadi, Koregaon Park, Kalyani Nagar, and other prime locations. Whether you are upgrading your lifestyle or diversifying your investment portfolio, we offer expert and professional guidance. Discover Pune’s top-performing gated communities, branded residences, and ultra-premium homes, all in one place.

      Contact us at hello@squarea.io or call +91 90 9641 9641 to explore the city’s most coveted addresses. Your next luxury investment starts here – with SQUAREA!

      *Ease of living fact is confirmed by both given source & https://www.mercer.com/insights/total-rewards/talent-mobility-insights/quality-of-living-city-ranking/


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      30 April 2025
      Kharadi in 2025: Pune’s Fastest Growing Hub for Commercial Real Estate

      Once known as a quiet neighbourhood on the outskirts of Pune, Kharadi has emerged as the epicentre of East Pune’s real estate market. With seamless connectivity, premium office supply, and institutional-grade developments, Kharadi now plays a pivotal role in driving Pune’s commercial momentum in 2025.

      This transformation is underpinned by robust market performance. According to Cushman & Wakefield’s Q1 2025 Office Market Report, Pune recorded a historic leasing high of 3.5 million sq. ft, led predominantly by the East Secondary Business District. This is a prime commercial cluster that includes Kharadi. SBD East accounted for the highest net absorption in the city at 1.1 million sq. ft, propelled by high ticket-size deals, particularly from BFSI and flexible workspace operators. This activity was anchored in Grade-A commercial spaces, top-tier office assets that offer best-in-class specifications, efficient layouts, and global-standard amenities.

      What’s fuelling this momentum is a convergence of many key factors. Let’s take a closer look at the reasons why Kharadi is leading the charge as Pune’s most promising commercial real estate investment destination in 2025.

      1. Seamless Connectivity to Key Economic Zones

      Kharadi’s location offers unmatched access to Pune’s key commercial corridors. It sits in proximity to established hubs such as:

      • Magarpatta City
      • World Trade Centre
      • EON IT Park
      • Kalyani Nagar and Koregaon Park

      This connectivity allows businesses in Kharadi to tap into an existing ecosystem of IT majors, financial institutions, and global corporates, making it a magnet for high-value commercial activity.

      2. Metro Line 2 Extension: A Game Changer for Commute Efficiency

      The upcoming extension of Pune Metro Line 2 will connect Kharadi to Bund Garden, Kalyani Nagar, and Ramwadi, reducing travel times across key zones. Once operational, it will directly benefit daily commuters and corporates, while also enhancing the investment viability of adjacent commercial assets.

      Areas along operational and upcoming metro corridors will typically witness a price appreciation, as improved access leads to stronger demand from occupiers and businesses (MagicBricks).

      3. Pune Ring Road Project: Boosting Inter-City Mobility

      Another significant boost to Kharadi’s profile is the Pune Ring Road project, designed to improve city-wide connectivity and reduce congestion across high-traffic zones. It will directly link Kharadi to key growth centres, including Shivajinagar, Hadapsar, Hinjewadi, and Baner.

      Estimates suggest that commercial properties in areas connected by new ring roads and bypasses could see capital appreciation of 15–20% by 2025.

      4. Proximity to Pune International Airport

      Kharadi’s location offers a critical edge, direct access to Pune International Airport, situated approximately 8.5 kilometres away. This makes it exceptionally well-suited for corporates with frequent air travel needs and companies dealing with international clientele. The convenience factor alone has been a key driver for multinational firms choosing Kharadi for regional headquarters or operational centres.

      5. Grade-A Commercial Supply with Modern Amenities

      Kharadi is home to some of Pune’s most prominent Grade-A commercial developments - premium office properties that adhere to global standards in design, safety, sustainability, and tenant experience. These include well-established business parks such as:

      • World Trade Center
      • EON Free Zone
      • Gera Commerzone

      These developments offer features like LEED-certified design, smart infrastructure, flexible floorplates, and modern green amenities, making them highly attractive for blue-chip tenants and institutional investors.

      6. Strong Tenant Demand from IT and Allied Sectors

      Kharadi has become a nucleus for technology, finance, and consulting firms, creating consistent demand for both office and co-working spaces. With high occupancy levels in most Grade-A developments, rental yields in this zone have remained robust even during broader market slowdowns.

      This growth is part of a broader upswing in the city's commercial development. Pune’s new Grade-A office supply witnessed a 53% quarter-on-quarter and over 90% year-on-year increase. SBD East, which includes Kharadi and the CBD together absorbed this entire new supply. Despite the scale of additions, a healthy pipeline of 10–11 million sq. ft in upcoming supply is expected through 2025–26. (Cushman & Wakefield),

      7. Upcoming Hospitality and Mixed-Use Ecosystem

      Beyond office infrastructure, Kharadi is witnessing the emergence of mixed-use ecosystems with luxury hotels, branded residences, retail complexes, and serviced apartments. The presence of these upscale options makes it a compelling proposition for both domestic and NRI investors.

      8. Future-Ready Planning

      Developers in Kharadi are now embracing future-forward planning, including:

      • Net-zero commercial buildings
      • Green-certified campuses
      • EV-ready infrastructure

      This aligns closely with the increasing emphasis on Environmental, Social, and Governance (ESG) standards, which are now a key lens through which institutional investors evaluate commercial assets

      With Kharadi’s projects increasingly meeting these global benchmarks, the submarket is fast becoming a natural choice for long-term, impact-driven capital. In every sense, Kharadi’s commercial landscape isn’t just evolving, it is being intentionally designed for the next generation of businesses and investors

      At SQUAREA, we specialise in helping investors navigate the evolving landscape of high-value commercial real estate. Our deep market intelligence ensures that you stay ahead of the curve. If you're looking to build a resilient, high-performing commercial portfolio in one of Pune’s most strategically positioned markets, like Kharadi, our advisory team is here to guide you at every step. For tailored investment opportunities, write to us at hello@squarea.io or call us at +91 90 9641 9641. Let’s build your commercial portfolio, the future-ready way!

      30 April 2025
      From Green Buildings to Growing Returns: The Rise of Sustainable Commercial Real Estate

      Over 195,000 buildings worldwide are now LEED-certified commercial spaces - a clear signal that sustainable real estate is no longer just an industry buzzword but the future of commercial real estate (U.S. Green Building Council). Investors and businesses are rapidly shifting towards green buildings, recognising that they offer not just environmental benefits but also superior financial returns.

      With the global push for sustainability reshaping commercial spaces, India is emerging as a key market aligning with these trends. As investors and occupiers prioritise carbon-positive buildings, the focus is shifting from why sustainability matters to how it can drive long-term value. At the heart of this transformation lies a globally recognised benchmark—LEED certification. It is often the first step in signalling a building’s commitment to environmental performance and future readiness.

      What is a LEED Certification and Why it Matters

      LEED (Leadership in Energy and Environmental Design) is one of the most recognised global certification systems for eco-friendly spaces and sustainable buildings. It evaluates properties based on energy efficiency, water conservation, indoor air quality, and overall environmental impact

      In India, over 13.26 billion sq ft of commercial space is now classified as green real estate, placing the country among the global leaders in sustainable construction (Indian Green Building Council). LEED-certified buildings are proving to be a key differentiator in the market, offering:

      • Lower operational costs through reduced energy and water consumption
      • Healthier work environments with better air quality and ventilation
      • Higher asset value as demand for green-certified properties grows
      • Stronger investor and tenant preference, with corporate occupiers prioritising sustainability in leasing decisions

      However, while LEED ensures a building meets sustainability benchmarks, investors are now taking a more comprehensive approach by evaluating assets through the lens of ESG principles. Let’s take a closer look at the ESG-driven real estate investment trends.

      ESG: The New Standard in Real Estate Investment

      ESG, short for Environmental, Social and Governance is fast becoming a key metric in real estate investment decisions. Beyond certifications, investors now assess real estate sustainability, long-term operating costs, resilience, and governance frameworks before allocating capital. A recent global survey found that 70% of investors have already adopted ESG criteria in their decision-making, with another 10% planning to do so in the next three to five years (Knight Frank). This shift is driving capital towards ESG-aligned assets, which are increasingly commanding premium valuations.

      The Global Shift Toward Sustainable Development and Its Impact on India

      Major global investment firms are rapidly integrating sustainability and eco-conscious practices into their real estate portfolios. For example:

      The green commercial architecture transition is not just limited to individual buildings but is reshaping large-scale developments, including IT parks and business districts. Several large-scale IT parks and business hubs are incorporating ESG-led designs, offering cutting-edge features that redefine the workspace experience. This momentum is pushing Indian developers to align with international standards, resulting in a new wave of sustainable commercial spaces.

      India’s Expanding Green Commercial Footprint

      India’s commercial real estate sector is already witnessing an accelerated push towards sustainable development. According to Bain & Co, 90% of India-bound investments in the next five years will be influenced by ESG considerations. Moreover, ESG-focused funds in India saw a 76% jump in inflows in FY 2020–21, reaching ₹3,686 crore from ₹2,094 crore the previous year.

      Some notable projects include:

      • Mindspace Business Parks (K Raheja Corp): LEED Gold-certified commercial hubs across Mumbai, Pune, Hyderabad, and Chennai.
      • Surat Diamond Bourse (Gujarat): Achieved IGBC Platinum certification, setting new sustainability benchmarks.
      • DLF, L&T Realty, Tata Housing: Actively integrating green building frameworks into their commercial developments.

      With regulatory backing, rising corporate demand, and investor preference, India’s green commercial real estate market is expected to grow exponentially.

      Defining Features of India’s Sustainable Commercial Spaces

      As Indian developers shift towards green building technology, key sustainability features in new commercial developments include:

      • Smartscape Design: Maximising space efficiency and natural airflow.
      • Greentech Integration: Automated lighting, smart meters, and energy-efficient HVAC systems.
      • Resilient Structures: Buildings designed to withstand climate risks, ensuring operational continuity.
      • Biophilic Design: Incorporating natural elements like greenery, daylight access, and better ventilation.
      • Net-Zero Developments: New-age projects focusing on balanced carbon output and self-sufficiency.
      • Waste Management & Water Conservation: Advanced recycling systems, rainwater harvesting, and wastewater reuse solutions.

      How Sustainable Commercial Real Estate Outperforms Traditional Spaces

      The advantages of sustainable commercial properties extend beyond energy-efficient skyscrapers, they also drive long-term profitability.

      A key distinction on how green buildings drive profits compared to traditional commercial spaces includes:

      Feature Traditional Commercial Real Estate Sustainable Commercial Real Estate
      Energy Consumption High 20-50% lower
      Operational Costs Expensive maintenance Reduced costs due to efficient systems
      Tenant Demand Standard leasing demand High preference from MNCs, startups, and tech firms
      Regulatory Compliance Subject to evolving norms Already aligned with global ESG and green building standards

      Why Investing in Sustainable Commercial Real Estate Now Is a Smart Move

      Sustainability in commercial real estate is no longer just about environmental responsibility, it is a financially sound investment strategy. Green-certified and ESG-aligned properties offer:

      • Higher occupancy rates and tenant retention due to growing demand for sustainable workspaces
      • Lower operational expenses from energy-efficient and resource-optimised designs.
      • Premium asset valuation and marketability, attracting global investors.
      • Future-proof investments with compliance to evolving ESG and regulatory norms.

      At SQUAREA, we connect investors with commercial spaces designed for the future which are sustainable, high-performing, and investment-worthy. Whether you’re looking for LEED-certified properties, net-zero developments, or ESG-compliant assets, our team of dedicated experts can help you secure opportunities that deliver both impact and income.

      Let’s shape a greener, more profitable real estate landscape together!

      30 April 2025
      Why HNIs and NRIs Are Investing in Luxury Properties in Pune

      For India’s growing base of high-net-worth individuals (HNIs) and globally placed Non-resident Indians (NRIs), Pune’s luxury real estate market today stands out as one of the most strategically positioned destinations.

      This momentum is not speculative, it is anchored in clear market fundamentals. Luxury housing sales in Pune recorded a remarkable 450% year-on-year growth during January–June 2024, signalling deep, sustained demand at the top end of the market (Hindustan Times).

      Driven by rising global connectivity, evolving buyer profiles, and robust infrastructure upgrades, Pune has transitioned from a promising market to a leading choice for luxury investments. As these dynamics continue to strengthen, Pune’s appeal for strategic investors is only set to grow. Here’s why HNIs and NRIs are increasingly turning to Pune’s luxury segment for smart, future-proof investments:

      Consistent Capital Appreciation with Strong Future Visibility

      Pune’s luxury housing market stands out for its fundamentals-driven growth, offering upside potential even as other mature metros begin to plateau.

      • Citywide real estate prices in Pune are projected to grow by 15% year-on-year in 2025, outpacing the expected national average of 10%.
      • Prime property rates are projected to rise from ₹12,000 per sq. ft. to ₹15,000 per sq. ft. by 2025.
      • Ultra-premium locations like Koregaon Park are poised to command ₹25,000 per sq. ft. (Financial Express)

      This layered appreciation, across both citywide averages and prime luxury pockets, offers HNIs and NRIs a compelling combination of capital security, steady upside, and future asset scarcity. Building on strong price fundamentals, Pune’s broader infrastructure transformation is adding even greater depth to its luxury housing market.

      Infrastructure Growth and Liveability Creating Long-Term Value

      Pune’s luxury real estate story is underpinned by tangible infrastructure improvements and a focus on urban liveability.

      • Ranked second on the Ease of Living Index 2024, Pune offers premium healthcare, educational institutions, and cleaner urban environments.
      • Key projects like the Pune Metro and Outer Ring Road are connecting prime residential hubs to business corridors, driving both accessibility and demand.
      • Metro-linked and ring road-adjacent areas such as Baner, Hinjewadi, and Kharadi have already recorded price appreciation, further reinforcing Pune’s position as a future-ready city for high-end investments.

      Alongside infrastructure and liveability, the ease of ownership and strong rental yields are further strengthening Pune’s appeal, especially for NRIs.

      Global-Standard Luxury, Strong Rental Yields, and Seamless Ownership for NRIs

      Pune’s luxury real estate offers a rare combination of global-standard living, strong rental yields, and easier ownership access for NRIs.

      • Luxury projects in areas like Kharadi, Baner, and Koregaon Park deliver international-standard amenities, right from concierge services to smart automation.
      • Rental yields in Pune’s luxury pockets are higher than the city average, often reaching 3-4.5%, especially near business hubs and metro corridors (Business Standard).
      • Improved real estate regulations and simplified digital transactions have made property ownership significantly easier for NRIs.

      This trifecta makes Pune a compelling entry point for global investors seeking to align lifestyle value with strong investment returns, offering a smarter alternative to traditional luxury centres. Adding to this momentum, Pune is actively catering to the evolving preferences of buyers when it comes to spacious living.

      Pune’s Luxury Market Is Meeting the Rising Demand for Larger, Multifunctional Homes

      Pune’s luxury market is aligning with evolving buyer expectations, offering expansive layouts that seamlessly integrate work, wellness, entertainment, and lifestyle under one roof.

      • The average size of luxury apartments in Pune has expanded from 2,500 sq. ft. in 2023 to 3,200 sq. ft. in 2024.
      • Demand for 4 BHK and larger configurations has increased by 40% year-on-year.
      • The supply of luxury homes is expected to double by 2025, further strengthening the depth of the premium market. (Financial Express)

      Properties that deliver larger, thoughtfully designed spaces are commanding premium pricing today and are poised to see stronger appreciation and rental demand through the next growth cycle.

      Now that we have outlined the structural strengths driving Pune’s luxury real estate market, it is equally important to understand the evolving profile of investors shaping this growth. Pune’s luxury buyer demographic is undergoing a transformation:

      • 55% of luxury homebuyers are now under 40 years of age.
      • 30% of luxury buyers are NRIs or expatriates, bringing global benchmarks for design, service, and sustainability into the city’s premium housing landscape. (Financial Express)

      This younger, internationally aligned buyer base is not only deepening demand but also elevating market standards across design, amenities, and integrated living experiences. Developers are responding by introducing higher-quality, future-ready residences that align with global luxury trends, strengthening Pune’s position as a destination for premium real estate investments. Seizing the right opportunity in this evolving landscape requires expert guidance and a strategic approach.

      And at Squarea, we provide end-to-end strategic investment guidance backed by market intelligence. Our team ensures you invest with clarity, precision, and long-term confidence. Connect with us at hello@squarea.io or call on +91 90 96419641 to access Pune’s most exclusive luxury real estate opportunities, tailored to your aspirations.