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      Job Description

      • Set up the marketing portfolio of the company and work with the management and the creative team for the brand development and management.
      • Work closely with sales team on various marketing campaigns, development, briefing and post campaign evaluation.
      • Develop and then continuously assess and innovate, marketing strategies to improve the visibility of the company as per the management vision.
      • Responsible for development of the brand and establish its identity for the real estate division along with overall project communication strategy
      • Prepare and propose the annual marketing plan that includes the activities to be undertaken during the year and spend on various activities.
      • Plan and execute a comprehensive ATL and BTL strategy including Print, TV, outdoor, online, and innovative media for all projects.
      • Improvise the company websites and social media platform and develop strategies to promote the company’s project on the platform.
      • Monitor market trends and competitor’s development to be applied to the channel marketing as and when needed.
      • Manager entire internal communication for the company.
      • Liaison with creative agency, media agency and PR companies for various campaigns.
      Job Type:

        Full Time

      Location: Bhubaneswar
      Job Details

      Formulate and implement marketing and launch strategy of all categories of existing/new projects.

      Translate marketing strategy into effective and efficient marketing campaigns that include advertising, promotions, consumer activations and public relations, social media, ATL/ BTL, Celebrity management.

      Create ROI driven and measurable marketing programs for high impact for the exponential growth of Sales and company brand.

      Prepare and monitor the Annual Marketing Budget in line with business objectives.

      Translate business strategy/ plans into financial bottom-line impact through effective marketing and product promotion and forecast ROI.

      Strategize marketing campaigns in line with Sales Plan to facilitate Sales through marketing initiatives.

      Prepare marketing calendar for advertising, PR, ATL / BTL / OOH, digital marketing, sales support, market research etc.

      Preferred candidate profile/ Qualifications:

      • Proven experience as a Asst. General Manager or similar executive role
      • Experience in planning and budgeting
      • Knowledge of business processes and real estate industry.
      • Strong analytical ability
      • Excellent communication skills
      • Outstanding organizational and leadership skills
      • Problem-solving aptitude
      • MBA

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