Product Marketing Manager

Objectives of This Role

• Drive the product and business planning part of real estate projects
• Understand client profiles, segment and sub-market trends and demand-supply dynamics, for mandate projects
• Assess competitor offerings and translate into actionable product strategy
• Under product life-cycle and develop programs to sync into marketing and sales,
• Develop, implement and manage development timelines across multiple departments and
  stakeholder groups,
• Co-ordinate product development with stakeholder teams, architecture, legal, finance, marketing, and sales,
• Research, evaluate and create product concepts to support business discussions.

Primary Responsibilities

• Map the competitive landscape, pricing trends, absorption rates, demand corridors, and tenant expectations within the target micro-market.
• Conduct SWOT analysis of the asset (location, positioning, connectivity, infrastructure, legal, etc.).
• Maintain accurate and updated information on new launches, approvals, construction status, and market trends.
• Engage with all stakeholders to understand the progress of the business case and mandate goals.
• Drive decisions on unit configurations, floor plans, amenities, pricing strategy, and USPs.
  Analyze micro-market dynamics to determine the right mix of unit sizes, typologies, and target audience.
• Ensure internal teams are aligned with the product roadmap, positioning, and timelines.
• Partner with marketing, sales, and branding teams to craft compelling product narratives.
• Drive the creation of collaterals – brochures, websites, walkthroughs, and presentations – that communicate the product’s value proposition effectively.
• Monitor customer engagement and response pre-launch and post-launch.
• Define pricing strategy, offers, incentives, and other launch mechanics.