Dubai is no longer just a regional powerhouse. It has become a magnet for global wealth migration. With over 7,200 millionaires relocating to the UAE in 2024 alone (Henley & Partners), the city continues to attract global citizens seeking more than just a residence. They are drawn by the promise of long-term value, enhanced security, and greater global mobility.
This movement is mirrored in Dubai’s real estate performance, particularly in the ultra-luxury space. From waterfront addresses like Palm Jumeirah to the estates of Emirates Hills, Dubai has emerged as one of the world’s most desirable second-home markets.
The continued inflow of global wealth is directly influencing Dubai’s prime real estate transactions. These are not short-term purchases, they are strategic moves by UHNWIs securing global bases for family and capital. Supporting this trend are record-setting figures:
These exceptional figures reflect not just transactional momentum but the deeper structural advantages that continue to position Dubai as the preferred second-home destination for global investors.
What makes Dubai stand out among other international hubs like London, Singapore, or New York? The answer lies in a combination of access, security, tax neutrality, and lifestyle quality, each carefully embedded into the city’s long-term master plan.
These frameworks offer the predictability, control, and legal clarity that high-net-worth individuals expect when allocating capital across borders.
This commitment to quality of life ensures Dubai meets the expectations of discerning residents seeking security, comfort, and day-to-day efficiency.
This strategic geographic positioning reinforces Dubai’s appeal as a seamlessly connected global hub, an essential factor for mobile, asset-diverse investors.
This foundation of monetary and legal stability makes Dubai a credible, future-ready base for strategic asset holding.
Is it possible to co-own a ₹10 crore vacation home in Goa with just ₹50 lakh, and still enjoy capital appreciation and rental returns? For a growing number of HNIs, the answer is yes. The model making this possible is fractional ownership, an investment framework that offers access to premium real estate without full asset commitment.
Once viewed with caution, this structure is now entering the mainstream. Backed by regulatory traction, it is rapidly gaining credibility, especially among high-net-worth individuals (HNIs) and global investors seeking access to marquee residential and commercial assets without committing disproportionate capital.
But as traction grows, the question remains: Is this evolution sustainable or simply a trend riding on short-term enthusiasm?
Fractional ownership allows multiple investors to co-own a high-value property by purchasing equity shares, either through a Special Purpose Vehicle (SPV) or other legally compliant structures. This model enables access to trophy homes, luxury villas, vacation properties or Grade-A offices at a fraction of the cost while offering proportional returns on rental income, capital appreciation.
In residential formats, the model also allows for personal usage rights, typically scheduled in rotation or limited to specific days in a year. In commercial real estate, investors receive passive income in the form of lease rentals, while also benefiting from asset appreciation.
Unlike traditional timeshares, fractional ownership offers true equity ownership with defined rights, responsibilities, and resale potential. Most regulated platforms now offer:
As real estate strategies evolve, HNIs are gravitating toward asset models that offer both lifestyle alignment and capital preservation, a blend that fractional ownership is uniquely positioned to deliver.
The attraction goes beyond mere financial logic. For luxury property investors, fractional ownership presents a unique intersection of aspiration, access, and efficiency.
This format especially resonates with NRIs, CXOs, and HNIs who are seeking secondary homes for limited use, but still expect consistent value appreciation and operational ease. (Rustomjee).
With credibility building across investor categories, it becomes critical to assess how adoption patterns and regulatory evolution are shaping this emerging investment format.
Investor sentiment around fractional ownership is shifting from curiosity to confidence, backed by both market trends and regulatory tailwinds.
A 2024 survey by WiseX revealed that 64% of HNIs prefer the fractional ownership model for commercial real estate (CRE), and 60% of general investors echoed similar preferences (Financial Express). This trend is being reinforced by regulatory movement. SEBI is in the process of formalising norms for Fractional Ownership Platforms (FOPs), expected to significantly enhance transparency, compliance, and investor protection (Hindustan Times).
Equally important, market forecasts are turning bullish. The fractional ownership market in India is projected to grow over 10x to surpass USD 5 billion by 2030, according to a JLL-PropShare analysis (Hindustan Times).
As structures become standardised and disclosures more robust, fractional ownership is moving from an alternative concept to a credible asset allocation tool, especially for second homes in high-demand leisure destinations. However, with growing traction comes the need for a sharper focus on associated risks and governance discipline.
Despite its growing credibility, fractional ownership requires caution. The risks, if overlooked, can affect both yield and investor confidence.
These considerations underscore the need to work with established advisory partners, ensure rigorous legal diligence, and choose only those platforms with transparent processes and institutional-grade asset curation.
The future of fractional ownership, particularly in the luxury residential segment, depends on three key factors:
Given the market forecast to surpass USD 5 billion by 2030, this is no longer a passing trend but a fast-evolving asset class with increasing institutional interest. And at SQUAREA, we work closely with institutional platforms, legal experts, and asset managers to help you assess, vet, and execute luxury fractional ownership opportunities with precision and confidence.
To explore curated access to luxury homes and high-yield commercial properties, connect with us at hello@squarea.io or call +91 90 9641 9641.
Pune has quietly but convincingly positioned itself as one of India’s most promising luxury housing destinations. Once viewed as a value-for-money alternative to Mumbai, the city is now emerging on the global radar for high-net-worth individuals (HNIs), NRIs, and institutional investors seeking not just a second home, but a strategic, future-proofed investment.
In 2024, the luxury housing segment in Pune saw a 50% surge in new launches, reflecting a decisive shift in market orientation and buyer behaviour. Of the 644 new projects launched, approximately 22% were in the luxury segment, a remarkable jump from just 4% in 2019 (Gera Pune Residential Realty Report). This sustained momentum is not accidental. It is the result of structural economic shifts, lifestyle redefinitions, and evolving global buyer strategies.
Here are the top five reasons why Pune has emerged as a preferred second investment market for global homebuyers:
Pune consistently ranks among India’s most liveable cities. A cosmopolitan blend of heritage, modernity, and green urban planning has made it an aspirational destination for HNIs and global citizens alike. (Ease of Living Index 2024)
The presence of leading IT parks, global capability centres, and R&D hubs ensures not just employment but sustained employment demand. But beyond quality of life, it’s Pune’s infrastructure ambitions that are rewriting its real estate trajectory.
Pune’s infrastructural transformation has been both swift and strategic. Mega projects are creating seamless access across key corridors, boosting the luxury residential footprint.
This physical transformation is directly impacting real estate value creation. Micro-markets like Kharadi, Baner, and Hinjawadi are evolving from pure commercial hubs to integrated live-work-invest zones, attracting both investor and end-user capital into luxury projects. This scale of infrastructure development is directly correlating with price premiums in well-connected luxury zones.
Pune’s luxury segment is expanding with conviction. It has matured into a confident, performance-backed segment shaped by both end-user sophistication and developer credibility. The shift in both supply and demand speaks volumes.
This maturing demand is being driven by global Indians who are no longer buying homes for symbolic ownership, but for legacy planning, lifestyle continuity, and wealth structuring. While the luxury segment is expanding, Pune’s comparative pricing still makes it one of India’s most capital-efficient premium real estate markets.
Pune’s value proposition lies not just in its lower capital costs, but also in its measured appreciation curve and low volatility, making it a smart play for global buyers seeking portfolio balance.
With steady capital appreciation, strong end-user demand, and healthy resale potential, Pune offers a market dynamic that continues to draw serious interest from global investors.
What was once the domain of top-tier metros is now firmly taking root in Pune. The city is experiencing a notable increase in branded residential developments, both in terms of volume and investor interest, positioning itself as an emerging hub for globally aligned luxury living.
For second-home buyers seeking credibility, design assurance, and lifestyle experience, branded homes offer unmatched comfort and long-term confidence.
Pune’s transformation is more than just statistical, it is strategic. For global homebuyers, the city offers a confluence of lifestyle, value, and upward mobility that is rare in today’s real estate landscape. And at SQUAREA, we bring deep market knowledge, investor sensibility, and access to Pune’s most sought-after luxury addresses. Whether you’re looking for a home that complements your global footprint or an investment that outpaces the market, Pune is where both converge.
To explore Pune’s finest luxury residential opportunities, connect with us at hello@squarea.io or call at +91 90 9641 9641.